Television ratings for the Milwaukee Bucks are up 326 percent at the All-Star break compared to this point last season.
The increase represents the largest of any team in the league televised on a regional sports network.
According to Nielsen, the Bucks are averaging a 2.26 household rating on Fox Sports Wisconsin this season, which means around 20,000 households in the Milwaukee area regularly tune in to their games.
The Bucks are currently 30-23 and No. 6 in the Eastern Conference after a 2013-14 season that saw them finish an NBA-worst 15-67. It was also the team's worst record in franchise history.
The Bucks resume play on Friday when they host the Denver Nuggets.
- Molly Geary