LeBron James again tops NBA jersey sales

LeBron James leads NBA jersey sales for the sixth straight time.

Cleveland Cavaliers forward LeBron James again has the NBA’s most popular jersey, according to sales from NBAStore.com.

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It’s the sixth straight time James has topped the list and the third time he has done so as a member of the Cavaliers. James, a four-time MVP, is averaging averaging 25.3 points, 7.4 assists and 6.0 rebounds this season.

Second on the list is Golden State Warriors guard Stephen Curry, followed by Los Angeles Lakers guard Kobe Bryant, Oklahoma City Thunder forward Kevin Durant and Chicago Bulls guard Derrick Rose.

The NBA's top 15 players in terms of jersey sales:

1. LeBron James, Cleveland Cavaliers
2. Stephen Curry, Golden State Warriors
3. Kobe Bryant, Los Angeles Lakers
4. Kevin Durant, Oklahoma City Thunder
5. Derrick Rose, Chicago Bulls
6. Kyrie Irving, Cleveland Cavaliers
7. Tim Duncan, San Antonio Spurs
8. Carmelo Anthony, New York Knicks
9. Dwyane Wade, Miami Heat
10. Blake Griffin, Los Angeles Clippers
11. Damian Lillard, Portland Trail Blazers
12. Russell Westbrook, Oklahoma City Thunder
13. John Wall, Washington Wizards
14. Dirk Nowitzki, Dallas Mavericks
15. Chris Paul, Los Angeles Clippers

• NBA playoff race: Projected matchups

LeBron James Off the Court

Courtesy of the James Family

And so it begins....

Courtesy of the James Family

Lebron went with a stuffed elephant over a basketball for this portrait.

Michael J. LeBrecht II

A high-school aged LeBron poses during a Field of Dreams-inspired photo shoot in 2002.

Michael J. LeBrecht II

James didn't always boast a 250-pound frame, but has always been an intimidating presence, having averaged 21 points per game as a freshman in high school.

Michael J. LeBrecht II

St. Vincent-St. Mary games were often broadcast on national television and played in college arenas during James' time with the Irish. He never did play in a college game, though.

Michael J. LeBrecht II

Despite all the fanfare and attention surrounding James in his high school years, the kid destined for stardom stayed hungry.

David Liam Kyle/NBAE via Getty Images

LeBron got to meet Michael Jordan while His Airness was still playing. Jordan had just finished playing against the Cavaliers in this 2003 picture.

Johnny Nunez/WireImage

LeBron's younger brother, Frankie, accompanies LeBron at the 2003 NBA draft.

Steve Grayson/WireImage

Because what else would James watch in his leisure time?

Steve Grayson/WireImage

Don't we all wish we could be teenage superstars with a limo stocked with Tootsie Pops.

David Liam Kyle/NBAE via Getty Images

LeBron goes all "Cat in the Hat" while speaking to kids at a Cavaliers Read to Achieve event in 2003.

Jesse D. Garrabrant/NBAE via Getty Images

LeBron shows off his pearly whites during an NBA photo shoot in 2003.

Johnny Nunez/WireImage

LeBron celebrates his 21st birthday by sharing the mic with rapper Lil' Wayne.

Simon Bruty

James' kid-friendly image has been shaped by his life as a father. He has three children with his high school sweetheart Savannah Brinson — LeBron Jr., Bryce Maximus, and Zhuri.

Chris Polk/FilmMagic

LeBron James: MVP, All-Star, scoring champ and ... MC Hammer look-alike at the 2007 ESPYs.

Greg Nelson

Fans and experts alike wonder how good LeBron could have been as a pro football player, given his size and strength. He was an All-State wide receiver in high school, and even Packers president Mark Murphy has compared his skills to Jerry Rice's.

Bill Baptist/NBAE via Getty Images

And if he decides to pull a Michael Jordan and try a career in baseball, it looks like LeBron may have a bright future in that, as well.

Johnny Nunez/WireImage

James, decked out in warm-ups of his high school alma mater, enjoys a chuckle with Jay-Z during the 2010 All-Star Weekend in Dallas.

Gregory Heisler

LeBron entered the 2010 offseason as the most sought-after free agent on the market. After contemplating a future in New York, New Jersey, Chicago, Miami or a return to Cleveland, James chose to take his talents to South Beach where he could play with Dwyane Wade and Chris Bosh.

Issac Baldizon/NBAE via Getty Images

Regardless of the ill will, James still makes time for his fans. In this photo, The King plays Connect Four with children from the Miami Rescue Mission in 2010.

Alexander Tamargo/Getty Images for Sprite

LeBron joins 200 youth in a spontaneous "chalk clap" to dedicate a new athletic field at the Boys & Girls Club of Central Florida in 2010.

John Parra/WireImage

James joins Chris Bosh and Dwyane Wade at a Miami performing arts center to celebrate Bosh's 28th birthday in March 2012. No word on whether this newly formed band performed any songs for the audience.

John W. McDonough

LeBron greets First Lady Michelle Obama at the 2012 London Olympics.

Ben Pruchnie/WireImage for Budweiser

LeBron enjoys some time at a club in London.

Harry How/Getty Images

Two months after battling in the NBA Finals, James and Kevin Durant teamed up to win an Olympic gold medal in 2012.

Bruce Yeung/NBAE/Getty Images

LeBron helps plant a tree during the 2013 NBA Cares Day of Service at the LIVE Project in Houston.

Greg Nelson

LeBron enjoys a cigar after winning his second consecutive NBA championship and Finals MVP in 2013.

Sands/GC Images

Lebron looks to be filming his role in the 2015 comedy "Trainwreck" with Bill Hader at a restaurant in New York City during the summer of 2014.

Fred Vuich

Kyrie Irving and LeBron James share a laugh on the bench during the Cavs 2014 preseason exhibition game with Maccabi Electra Tel Aviv in Cleveland.

Kevin Mazur/WireImage

Lebron James and Kevin Love attend The 2015 ESPYS in Los Angeles.

Todd Rosenberg

LeBron smiles during a photo shoot in 2015.

John W. McDonough

LeBron holds his 20-month old daughter Zhuri alongside his third NBA Finals MVP trophy following the Cavs' Game 7 victory over the Golden State Warriors in 2016.

Robert Beck

LeBron poses with some of the nation's top high school players during Nike's 2016 Skills Academy in a private hangar at the one-runway Hawthorne Municipal Airport in Los Angeles.

Ron Schwane/AP

Kevin Love and LeBron James pose with foam fingers during the Cavs' 2016 media day in Independence, Ohio.

Gene J. Puskar/AP

LeBron celebrates during Game 2 of the 2016 ALCS between the Cleveland Indians and Toronto Blue Jays at Progressive Field in Cleveland.

Manuel Balce Ceneta/AP

LeBron and the 2016 NBA champion Cavaliers were honored by President Barack Obama on the South Lawn of the White House.

Jeff Haynes

LeBron James throws a pass on the field as Cavs teammate J.R. Smith looks on before Ohio State's game against Michigan at the Horseshoe in 2016.

The top 10 teams in merchandise sold from the latest list remains the same since January’s list, but the Bulls passed the Cavaliers as the most popular team in total merchandise.

The Cavaliers, Warriors, Lakers and Thunder follow the Bulls in team merchandise sales. The rest of the top 10 includes the Spurs, Knicks, Heat, Celtics and Clippers.

- Scooby Axson