NEW YORK (AP) The NBA Finals, which produced record viewership for ABC, also gave the league its best results in retail and digital categories.
The league says that Wednesday, the day after Golden State's title-winning victory over Cleveland in Game 6, was the highest-selling day in NBAStore.com history, with a triple-digit increase over the record set in 2010 during the Lakers-Celtics finals.
The 336 million video views on NBA.com and NBA mobile eclipsed the record set last year, and NBA Snapchat content received a record 93.5 million views.
Interactions on Facebook, Twitter and Instagram also increased, according to information provided by the league Thursday.
The six games averaged nearly 20 million viewers, the highest since ABC began televising the finals.