Under Armour has announced they have signed Golden State Warriors’ Stephen Curry to a contract extension that will run through 2024 and include an equity stake.
“In the first two years of our partnership, we accomplished so much both on and off the court, and I'm looking forward to being part of the brand's story for the rest of my playing career and beyond,” Curry said in a press release. “Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”
Under Armour signed Curry in 2013 after Nike passed on matching its competitor's offer. Nike originally pitched a deal worth approximately $2.5 million before Under Armour offered a contract worth close to $4 million per year.
The company released its first Curry signature shoe in February before leading Golden State to its first NBA title in 40 years. The Curry Two shoes have already launched in Asia as part of Curry's regional tour. The shoes will be released in the U.S. and globally on October 24.
“His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world,” Under Armour CEO Kevin Plank said in the statement. “We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”
- Christopher Chavez