Near–perfect Warriors dominating NBA League Pass viewership

The 24–1 Golden State Warriors are far and away the NBA’s most popular team on League Pass this season.
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The 24–1 Golden State Warriors are by far the NBA’s most popular team on League Pass this season.

The NBA announced Wednesday that the Warriors are its most-purchased franchise for the “Team Pass” option (allows viewers access to all out-of-market games for one team) and that Golden State’s games are the most purchased within the single-game option. The league also said that seven of the 10 most-viewed games this season on League Pass involved Stephen Curry, Klay Thompson and company.

It's not surprising that the fast-paced, sharpshooting defending champions have captivated the interest of fans. The Warriors started the season 24–0 before falling to the Bucks on Saturday.

Somewhat surprisingly, the second most-popular team in terms of single game views is the 4–21 Los Angeles Lakers, whose popularity on League Pass is likely tied to Kobe Bryant’s pending retirement. 

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The league also announced that League Pass has brought in a record number of digital subscriptions this season.

- Jeremy Woo