Nike releases emotional commercial following Cavaliers’ title

1:23 | NBA
Nike releases emotional commercial following Cavaliers' title
Monday June 20th, 2016

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After the Cavaliers won the city of Cleveland its first title since 1964, Nike released a commercial commemorating the event.

In the new minute-long spot, titled “Worth the wait,” Cleveland fans watch as LeBron James, Kyrie Irving and Kevin Love celebrate a title on the floor. Not one of them can speak, watching, relieved, as the city wins a much-desired championship.

The commercial includes fans of all ages, and ends with a small fan in a Kyrie Irving jersey and a headband freaking out.

• Get SI’s Cleveland Cavaliers NBA Championship package


LeBron took home Finals MVP, the third of his career, in unanimous fashion. He finished with a triple double, helping the Cavaliers overcome a 3–1 deficit for the first time in Finals history.

– Kenny Ducey

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