Why LeBron James is one of the world's greatest leaders

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These athletes are raking in the most endorsement money
Thursday March 23rd, 2017

The staff of Fortune and a panel of experts recently assembled their annual list of the World’s Greatest Leaders. Here’s a profile of one of them.

This article originally appeared on Fortune.com

When LeBron James (No. 11 on World's Greatest Leaders list) returned to Cleveland in 2014 after four years with the Miami Heat he didn’t promise an NBA championship, or instant success. Instead, he made a pact with Northeast Ohio. “I feel my calling here goes above basketball,” he told Sports Illustrated. “I have a responsibility to lead, in more ways than one, and I take that very seriously.”

James has realized this ambition through the LeBron James Family Foundation, which will provide mentoring and full college scholarships to 1,100 underprivileged children in his hometown of Akron. He has also used his platform as the game’s most famous star to speak out on issues such as President Donald Trump’s immigration executive order and the relationship between law enforcement and black communities. And while he didn’t promise to end Cleveland’s 50-year championship drought, James did, in dramatic style, lead the Cavaliers to overturn a 3-1 series deficit against the favored Golden State Warriors.

This article is part of the 2017 World’s 50 Greatest Leaders list, Fortune's annual directory of world-changing leaders in business, government, philanthropy and beyond. Click here to see the entire package.

LeBron James was Sports Illustrated's Sportsperson of the Year in 2016

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