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NBA Social Rankings: Big Baller Brand Shows Everyone's True Colors

Who won the week off the floor in the NBA? This week's social highlights feature some sneakers you may have heard about, press conferences, Joel Embiid and more.

Welcome back to The Crossover’s weekly social media power rankings, where we determine who won the week off the court. This week, Big Baller Brand drops some fire flip flops, Hassan Whiteside destroys some kids on a short hoop and some fans go viral. We’ll rank performances from best to worst. Here’s how the week shook out:

1. Shaq

The Big Hashtag (Big Content? Big Retweets?) made a giant splash after the ZO2’s were released online for a measly $495. You think two California legends can coexist if Lonzo goes to the Lakers?

2. KristapsPorzingis

Way too much to break down here. The middle finger emoji, the fact that even has the receipts, the use of “b.” This is an unprecedented hacking defense.

3. Hassan Whiteside

No idea why this made me laugh so hard. The combination of the short rim and the terrorizing scream was too much, I suppose.

4. Mike Brown

Nearly as good as Shaq’sclapback was this moment, where Mike Brown seemed to struggle with the thought he’d get a question about a shoe worn by a player who’s not even in the league yet.

5. Spurs fan

You could only dream of having this perfect a celebration.

6. Raptors fans

As you can see, this didn’t seem to help Toronto at all.

7. Russell Westbrook

Genius!

8. Andre Drummond

Giant fan of this photo.

9. Metta World Peace

He shook up the basketball world by ranking Kobe ahead of MJ, and also shook the hell out of this dude.

10. Joel Embiid

It’s funny because there is nothing wrong with you.