LeBron James Draws Up Plays for Son’s Team at Nike EYBL Peach Jam

LeBron made an appearance at the famed AAU event and took over coaching duties for his younger son.

LeBron James made an appearance at the Nike EYBL Peach Jam on Wednesday in Augusta, S.C., where he served as the coach for his son Bryce James’s team. 

With NBA scouts in attendance to get a closer look at James’s younger son, it was none other than LeBron himself holding the clipboard and barking orders at his players.

Also coaching the talented AAU team Strive for Greatness was former NBA champion Rajon Rondo, as he and James teamed up to form an elite coaching tandem.

James could be seen walking onto the court wearing a black polo shirt and exchanging greetings with a few people along the bench. He proceeded to walk toward Bryce’s team and began speaking with players as they went through warmups. 

Coach Bron has entered the building pic.twitter.com/YAfpHoZnJW

— Krysten Peek (@krystenpeek) July 5, 2023

Later on, James was drawing up plays on the clipboard, encouraging his team ahead of the game’s opening tip. 

Bron and Rondo is an ELITE coaching duo 🔥 @KingJames @RajonRondo @NikeEYB pic.twitter.com/xATZ7y4Rhb

— Overtime (@overtime) July 5, 2023

During Bryce’s Peach Jam debut on Monday, the 16-year-old scored 12 points on 4-of-9 shooting from the field as his team picked up a win. 

Representatives from the Lakers, Magic, Cavaliers, Mavericks, Heat, Knicks, Suns, and Hawks, among other teams, were reportedly in attendance and “made James a priority” during the first day of games.