NBA television ratings 'unremarkable' after solid start to return

Sam Amico

Following a strong opening night, ratings for broadcasts of NBA games have been "pretty ordinary," according to Sports Media Watch in a post titled "Unremarkable weekend for NBA."

According to the report, which cited the Nielsen ratings, the Houston Rockets' win over the Milwaukee Bucks averaged 2.44 million viewers and a 1.5 rating -- the highest of any non-Los Angeles Lakers or Christmas Day game of the season.

"In other action, ESPN averaged a 1.1 and 1.80 million for Lakers-Raptors on Saturday night and a 1.1 and 1.72 million for Rockets-Mavericks on Friday night, both above the network’s pre-hiatus average of just under 1.5 million," Sports Media Watch reported.

Twenty-two teams are resuming the season in Orlando, with many of the games being carried by national network partners ESPN/ABC and TNT.

Ratings were already suffering prior to the hiatus in March, according to a late February report from Sports Business Daily.

National television viewership for NBA games had nosedived 12 percent since the end of the season compared to 2018-19, per the Sports Business Daily story.

At the time, ABC ratings were down a whopping 16 percent, and that's the network that carries the Finals. "ABC, in particular, was hurt by lower numbers on Christmas and a slower start for its Saturday night slate," Sports Business Daily reported.

Meanwhile, TNT viewership was down 13 percent and ESPN was down 10 percent. 

"Keep in mind that ABC’s games during the NBA restart are competing with RSN broadcasts in home markets, a departure from the network’s usual exclusivity," Sports Media Watch reminded.

Comments (15)
No. 1-8
SunDevil78
SunDevil78

In terms of disappointing ratings for basektball, it's interesting to note golf ratings are up 50% from prior year. One can surmise the politics of the NBA and certain players will have a cost in terms of viewers.

markoneill777
markoneill777

watching other people play sports is BORING. I'd rather work in my shop, paint or fix up my house.

Former NBA Fan
Former NBA Fan

Can't imagine why anyone would want to watch this racist organization. They've been completely transparent on what they think of their fans. Who want's to be lectured about how racist we all are.

nomorenbafor me
nomorenbafor me

loved watching the NBA , but ever since the BLM logo was plastered on the court i am done. is the nba really that stupid that they dont know who is paying the bills, who is filling the arena's, who are the sponsors. it is not 12% of the population rather rich, white America. so, this is what happens when the inmates run the asylum. i always thought the nba was so smart, but they have allowed this to go to far! BYE BYE...

Sportsman
Sportsman

Not only the NBA but MLB and NFL are off my viewing list. NCAA will be next if they insist on making political statement. Don't want to see it or hear it during my leisure time. So far it looks like PGA, Belator, and UFC are the smart ones. May have to learn to understand hockey. Kneel for God and stand for the flag!

Boycott the NBA
Boycott the NBA

If the NBA is going to glorify criminals who disobey and resist law enforcement, support the violent, hateful and racist activities of Black Lives Matter, it's time to stop supporting this game forever! Everyone...stop watching these guys. The funny thing is they think we really care...nobody gives a shit about their "so-called" TERMS. Really...please do us a favor, WALK AWAY and never, ever come back again! NO ONE CARES!

Good luck ABC, ESPN & TNT...you're no better. Try making money with NO viewers.
You're coverage in all this has been absolutely despicable!!!

Scott

Deemax
Deemax

The NBA will and is doing just fine. It is doing real well with their night games as reported by the Houston Chronicle. Of course the afternoon games did not draw much especially when people headed back to work. The racist who spit the false narrative about the NBA being political r sheep spitting faux news rhetoric. Those guys/gals r also no longer wearing Nike, lol. Trust me the ones saying they r no longer watching the NBA will not be missed!!

ISteveBMe
ISteveBMe

And this surprises you.... why? Just what did you think would happen when the NBA decided to take sides on a political discussion which vilifies the people who protect you from criminal activities? Since however this is what you want, we have better things to spend our money, and time on. Welcome to the new world you wanted. You've become pointless.

As the recent saying has gone-- I've been sick and needed a doctor. I've encountered trouble and needed the police. I've lived through times of war and needed the military. I've had car troubles and need a mechanic. Plumbing issues and needed a plumber. troubles with my house and need a repairman, etc..... but in all my life, I've never found any need for an entertainer, or a professional athlete.


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