Nets newly hired CEO David Levy proposes idea to film Kevin Durant comeback story

The Nets have the star power to capture the attention of New York City and have global appeal as well. For new CEO David Levy, his hope is to leverage stars Kevin Durant and Kyrie Irving as marketing tools to captured a broader audience as well as generate revenue through additional means.

"When a team is hot, the building gets hot," noted Levy. "When the building gets hot, there are new opportunities around e-sports or other things you want to bring into the building. And it builds up Brooklyn.”

Referring to Barclays Center and a reported spike in ticket sales and merchandise sales, the Nets television rights deal may need to get a second look, according to the long-time television executive at Turner.

“I don’t know if that means I can renegotiate the contract. I have no idea; I haven’t looked at it. But certainly there are other opportunities when we push out in social, when we push out in digital, what are our rights in mobile?” Levy offered.

“Live content is the future of (TV) rights. … Live content is so valuable, and quality live content like the NBA certainly adds a tremendous value, not only from a TV perspective, but a social perspective, a digital perspective, a streaming perspective, a mobile perspective. So that’s going to be very exciting in how we leverage the idea of the Nets.”

Levy's most interesting idea came with regards to Durant and chronicling his return from the Achilles injury he suffered during last year's NBA Playoffs. The Nets new CEO isn't leaving any stone unturned as far as finding alternative revenue streams to build the team's brand on the backs of its superstar players.

“When you start thinking about the Kevin Durant comeback story and filming that, just opportunities. If I can open the contract, great. If I can’t open the contract, we’ll figure out ways to monetize this team.