Phoenix Suns Have Fastest-Growing Fanbase According to Study
Social media has emerged as a prominent tool to help NBA teams reach out to current and new fans across the globe.
Accounts that are interactive and humorous while also giving updates to the team with behind the scenes looks are coveted in today's era of basketball, and the Phoenix Suns have managed to capture that perfectly.
In an exclusive study done by Betway, the Suns were found to have displayed the largest jump in social media following out of all NBA Instagram accounts. Phoenix saw a 39.46% uptick in followers over the last 12 months.
"Having a strong online presence on social media channels has become an extremely important factor for the modern NBA franchise, with platforms such as Instagram providing great opportunities for teams to communicate directly with their fans and create an online community," said Betway.
"The best way of measuring online communities and fanbases is through one metric: followers. By looking at how follower counts are growing, we can get an insight into which team’s online fanbase is growing the fastest – with NBA Finals appearances providing a massive boost in this department.
"To discover this, Betway analyzed the growth in followers of every NBA team’s Instagram account over the past year and ranked them in order to reveal which fanbases are growing the fastest."
Phoenix's NBA Finals counterparts in Milwaukee trail in second with a 35.48% growth in followers, while the Washington Wizards were the only team in the league to see a decrease in growth.
NBA Yearly Growth in Instagram Followers
The Phoenix Suns lead the league in follower growth over the last 12 months. (table via Betway)
"With the Suns and the Bucks at the top of the leaderboard, it’s hard to ignore the impact that their NBA Finals encounter has had on their follower counts. One of this season’s finalists, the Golden State Warriors, also make an appearance in the top 3 fastest growing fanbases, with the Warriors gaining an impressive 35.16%," said Betway.
For more information, please visit: https://us.betway.com/sports/
Thank you for making Inside The Suns your destination for Phoenix Suns news. Please be sure to give us a like on Facebook, and follow us on Twitter @InsideTheSunsSI for more news, updates, analysis and more!
READ PHOENIX SUNS NEWS
These Four Phoenix Suns Concept Uniforms NEED to Happen
Devin Booker, Chris Paul Land on Forbes Top 50 Richest Athlete List
Former Suns Coach Mike D'Antoni Finalist for Hornets Job
Updates on Latest Deandre Ayton Trade Rumors, Interests and Fits
Phoenix Suns F Mikal Bridges Gives Props to Luka Doncic
Mikal Bridges Speaks on Game 7 Loss, Collapse to Mavericks in Playoffs
The Biggest Question Surrounding Deandre Ayton
Do the Suns Need Another Bench Scoring Option?
Detroit Pistons Won't Break the Bank for Deandre Ayton
Suns F Mikal Bridges Breaks Down NBA Finals on JJ Redick's Podcast
Inside The Suns Staff NBA Finals Predictions
Is Dennis Schroder a fit for Phoenix Suns?
Kevin Durant Favored to Land in Phoenix by Oddsmakers
Two Suns Players Listed as Potential Trade Targets for Other Teams
