Does LeBron Have Stronger Brand Recognition Than the New York Yankees?

Which brand is bigger, the iconic Yankees or the King of the NBA?

The biggest team in baseball opens the MLB season as the New York Yankees take on the defending World Series champion Washington Nationals.

🔥Happy Opening Day!! We got some business to take care of!!

LET’S
GO
YANKEES!!
👏👏 👏👏👏pic.twitter.com/SRevSIuRJn

— Bronx Pinstripes (@BronxPinstripes) July 23, 2020

Meanwhile, at the same time, perhaps the biggest athlete in all of sports, LeBron James, will take the court as his Los Angeles Lakers face the Dallas Mavericks in a scrimmage game.

.@KingJames is back 👑⁣
⁣
Mavs vs. Lakers scrimmage tonight at 7 ET pic.twitter.com/imN0mqQ2YV

— Bleacher Report (@BleacherReport) July 23, 2020

But which brand is bigger, the iconic Yankees or the King of the NBA? Well, there's a case for each and Sports Illustrated host Robin Lundberg talked with SI writer Ben Pickman and "The Fantasy Exec" Corey Parson to get their takes.