The National Football League and satellite service provider DirecTV are nearing a deal with DirecTV’s Sunday Ticket package that could increase its annual rights fee between $1.3 billion and $1.4 billion over the next decade, reports John Ourand and Daniel Kaplan of Sports Business Journal.
According to the report, a broad agreement has been reached on the price and length of a deal, which is expected to end in 2021 or 2022. That end date falls in line with the networks (ESPN, CBS, Fox and NBC) that carry the NFL.
No deal has yet been finalized.
The current Sunday Ticket deal ends after this season and is valued at $1 billion per year. DirecTV has provided Sunday Ticket for the past 20 years and has about 2 million subscribers.
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DirecTV rival Dish Network has said that it would be interested in bidding for the package, but its executives did not have serious talks either. NFL executives have talked to Google about a possible deal, but sources said those talks never got past the preliminary stages.
With this deal syncing up with the other media packages starting next year, the NFL will generate nearly $7 billion in annual media revenue from CBS, DirecTV, ESPN, Fox, NBC and Verizon.
- Scooby Axson