As a part of the company's new partnership deal with the NFL, Bose has shipped free headphones to players around the league, Pro Football Talk reported Friday morning.
Bose began its partnership this year, after the league's 13-year, $40 million per year deal with Motorola ended after the 2012-2013 season.
The new sponsorship has been complicated because many players own products from competing brands. In order to support their new partner, the NFL has banned players from wearing non-Bose gear on camera before and after games, as well as at practices and camps.
Bose was already the official home audio sponsor for the NFL, but no details about the deal covering sideline headphones have been released. Reportedly, however, the league turned down an offer from Motorola to increase their contract to $50 million per year.
- Christopher Woody