CBS will team up with Sports Illustrated and other Time Inc. brands when it airs Super Bowl’s Greatest Commercials on Feb. 2.
Have a favorite all-time big-game spot? Wonder how it stacks up? Watch live as Sports Illustrated senior editor Richard Deitsch joins hosts Katharine McPhee and Boomer Esiason, in addition to editors from Money, Entertainment Weekly, Fortune and People as they rank the top 50 Super Bowl commercials of all time, up to No. 3.
Slots Nos. 1 and 2 will be voted on by fans, who will be able to pick between the top two choices beginning when the show airs at at 8 p.m. ET. The winner will be revealed live at 10 p.m. Money’sSusie Poppick, People editorial director Jess Cagle, Entertainment Weekly executive editor-at-large Dalton Ross, and writer Daniel Roberts will join Deitsch on the panel.
Wonder which ads could be in the running? Here’s a recent list from Tivo, as well as SI’s Ultimate Super Bowl lists to get you started.