Sharks continue off-season hot streak with sleek new logos

Tuesday August 9th, 2016

There aren't many teams having a better off-season than the San Jose Sharks.

The club has built on its first-ever appearance in the Stanley Cup Final with a series of strong decisions. First, GM Doug Wilson addressed his team's need for speed up front with the signing of free-agent forward Mikkel Boedker. Next, the team announced what might be the most eclectic promotional schedule in the league, with giveaways including Brent Burns missing-teeth grills, Oakland Seals throwback shirts and San Francisco Giants mash-up jerseys.

Now, they've capped it off with the early reveal of an updated set of logos:

As secondaries, these logos are expected to be reserved for shoulder patches ... for now. But judging by the sick design, and the immediate online reaction to the more aggressive shark, these might come into greater prominence down the road. Either way, a very sharp move by a team can seem to do no wrong this summer.

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