NASCAR, Comcast agree to make XFINITY title of second-tier series
NASCAR announced Wednesday that it has reached an agreement with Comcast to make XFINITY the title sponsor of NASCAR's second-tier racing series through 2024.
The series, known as the NASCAR Nationwide series, will become the NASCAR XFINITY series on January 1, 2015. The series' first title sponsor was Anheuser-Busch.
XFINITY, a Comcast brand, provides phone, internet and tv service to homes in 40 states and the District of Columbia.
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"We're proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade," said Brian France, NASCAR Chairman & CEO.
NASCAR agreed last year to a 10-year television deal with NBC, mirroring the length of the new sponsor agreement.
- Chris Johnson
