Novak Djokovic signs with Uniqlo, drops Sergio Tacchini

Thursday May 24th, 2012

Uniqlo and Novak Djokovic agreed to a sponsorship deal on Wednesday. (Eric Piermont/AFP/Getty Images)

Novak Djokovic, the world's No. 1 ranked tennis player, signed today with Uniqlo, a Japanese clothing retailer that recently opened an 89,000 square-foot store on fifth avenue in New York City.

According to the press release, Djokovic will debut his new Uniqlo kit at the French Open tournament at Roland Garros, which kicks off here on May 27.

In April, the clothing brand signed Kei Nishikori, ranked No. 18 in the ATP. Djokovic cut ties with Sergio Tacchini less than four years after signing a 10-year deal with the Italian fashion designer. According to Darren Rovell, sources told CNBC that Tacchini had promised a smaller up-front guarantee than other bidders in 2009 but more money later on depending on Djokovic's performance. Since then, however, Djokovic has won 84.7% of his matches including four majors and has been ranked no. 1 in the world for the past 11 months, leading many to believe that Tacchini could not make good on his initial promise to reward Djokovic for his performance.

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