College football playoff won't have title sponsor

The college football playoffs that are scheduled to start in the 2014 season will not have a title game sponsor, reports ESPN.com.

Bill Hancock, the BCS executive director, was appointed as executive director of the new four-team playoff format and says the committee made up of conference commissioners and college administrators expects to unveil its name and logo at their meeting in Pasadena, Calif., next month.

"It won't be 'The Vizio Championship Tournament,' " Hancock said. "The Final Four doesn't have one. The Masters doesn't. The Super Bowl. That's the kind of event we have."

The new four-team playoff will have semifinals at six different existing bowl sites and games will be played on  December 31 and January 1. The championship game will take place one week later. Hancock says the format will be simple, not "cutesy."

"The semifinals will have something to the effect of 'The Football Tournament Semifinal at the Discover Orange Bowl,' " Hancock said. "It's like writing short. "I can write a good long column in 10 minutes. A good short column takes three hours."