Adidas re-signs Blazers guard Damian Lillard to endorsement deal
According to an ESPN.com report, it is one of the largest endorsement deals in years, comparable to Chicago Bulls guard Derrick Rose signing a 13-year deal in 2012 that could be worth more than $185 million and Nike deals with LeBron James and Kevin Durant.
"Adidas has been great to me over my first two seasons," Lillard said in a release. "I've had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I'm excited for what the future holds for me and adidas."
“Damian has proven to be not only an amazing basketball player, but a great partner, member of the community and someone who creates excitement for our products,” said Chris Grancio, adidas head of global basketball sports marketing. “His leadership and commitment to success on the court and his ability to interact and relate to fans through social media and the community make him the perfect fit to be one of the cornerstones of the Adidas brand.”
Lillard was named the unanimous NBA Rookie of the Year last season and this season was named an All-Star for the first time. He is averaging 20.8 points, 5.6 assists and 3.8 rebounds a game for the Blazers, who are currently the fifth seed in the Western Conference.DOLLINGER: Blazers, Pacers heating back up just in time