Penguins' Sidney Crosby has NHL's top-selling jersey
Next on the list are Detroit Red Wings center Pavel Datsyuk, Chicago Blackhawks center Jonathan Toews, Washington Capitals right wing and reigning league MVP Alex Ovechkin, and Blackhawks right wing Patrick Kane, last season's Conn Smythe Trophy award winner.
Tampa Bay Lightning center Ryan Callahan, acquired from the New York Rangers midseason, falls at No. 6, followed by former Rangers teammate Henrik Lundquist, the only goaltender in the top 10. Penguins center Evgeni Malkin, Philadelphia Flyers center Claude Giroux and San Jose Sharks center Joe Thornton round out the top 10 of the list.