Star Real Madrid midfielder Isco, has claimed ahead of his side's Champions League clash with Tottenham Hostspur, that he doesn't read newspapers or watch television.
The 25-year-old former Malaga star is in the form of his career, and after winning the Champions League and La Liga last season, has contributed two goals and as many assists in all competitions so far in 2017/18.
However, despite widespread adoration from the fans and media, typified by his inclusion on the 30-man Ballon d'Or shortlist, he has insisted that he stays away from analysis of his performances.
“I don’t watch news or read newspapers," Isco told Marca. "One day you can be God and then if you fail five passes in a row they want you kicked out of Madrid."
"I'm trying to reach the point where you are not affected neither by criticism nor praise. That’s something that I have very clear in my head."
Isco, who won the prestigious 'Golden Boy' award in 2012, was occasionally criticised for his impact when he first joined Madrid, and the often harsh Spanish media have given him enough reason to stop following news stories.
Nevertheless, Isco has been in fine form as of late, such that there should be no reason for him to not be reading the news. The 25-yea-old has been a regular in Zidane's side already this season, making appearances in all of Madrid's league games so far.
He has also scored two goals and provided a further two assists in those appearance, such that there should be no media scrutiny on the player at the moment.
Real Madrid face Tottenham in the Champions League tonight, a game in which Isco will likely play a prominent role.
The game sees group H's two table topping sides go head-to-head, with both sides having picked up maximum points so far in their European campaigns.
There's no doubt then that it will be an entertaining fixture between the two sides, however Isco is determined to come out on top.
"The Champions League is very special for Madrid," he added. "We want to consolidate ourselves as a group leader, but against a very difficult rival who has been doing things very well."