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MLS to Allow Jersey Sleeve Ads Starting in 2020

Starting in 2020, MLS teams can sell ad space on the sleeves of their uniforms–something Premier League teams started doing in 2017-18.

NEW YORK (AP) – In a sign of the times, Major League Soccer is adding more advertising on its uniforms.

The league said Wednesday it has approved the sale of 2+-by-2+-inch sponsored sleeve patches on jerseys starting with the 2020 season. They will replace the league logo on the right sleeve.

Only teams that have primary sponsors on the front of jerseys may sell the sleeve logos. Approval was given to a four-year pilot program.

England's Premier League began sleeve ads during the 2017-18 season.

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