Novak Djokovic: Kind of a big deal - Sports Illustrated

Novak Djokovic: Kind of a big deal

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By now, it shouldn't come as a shock to anyone to learn that Novak Djokovic is kind of a big deal in Serbia. He was greeted by more than 100,000 fans when he returned to Belgrade in July as a newly minted No. 1 and Wimbledon champion. Attend enough tennis tournaments and you begin to notice that no matter where you go, there is a community of Serbs who will travel far and wide to see their native son. He was named Bosnia's Person of the Year (not sportsperson, "person") in November and recently was voted Balkan Athlete of the Year.

But even if you know all of this, nothing makes the point sink in like the following video. Serbian President Boris Tadic (left) is giving a news briefing when a moderator intervenes. What important state matter would require such a swift and sudden end to the proceedings?

"We're ending the press conference. Novak Djokovic has arrived, let’s welcome him,” the moderator said, according to Marija of Women's Tennis Blog, who was kind enough to forward along the video and translate.

"What should I do now? I'm not a host here," President Tadic responded. And with that, Tadic and other foreign dignitaries are rushed out of the room to make way for a guy we call The Djoker. Ron Burgundy ain't got nothin' on you, Nole.