The chant involves fans yelling that phrase, most notably at Arkansas football and basketball games, in what is referred to as "calling the hogs." It originated in the 1920s.
Arkansas originally applied for the trademark on July 26, 2013, but had to overcome a USPTO provision that stated that since chants are common at sporting events, consumers "would not recognize the chant as a source indicator for the event.”
Arkansas’ response included a substitute specimen that consisted of a video of former University of Arkansas Athletic Director and coach Frank Broyles leading a crowd in the Hog Call. The examining attorney deemed the substitute specimen sufficient to warrant registration of the applied for mark despite prior concern that chants consisting of encouraging words are quite common at sporting events.
The trademark falls under the sensory mark category, meaning it consists of a sound instead of a word or mark.
- Ben Estes