Unsurprisingly, the Redskins #RedskinsPride Hashtag Backfired Quite Horribly
I'm going to guess that this was a pretty slow day at Washington Redskins headquarters. The draft is over and we're still weeks away from training camp. So, it seems in order to pass the time, the team decided to send out the tweet below:
The Wall Street Journal published a long article yesterday about Reid's opposition to the Redskins name, so it's likely that the tweet was the team's big strategical PR move to win the day. I mean, now they'd be able to stir up team pride while shaming Reid -- what could possibly go wrong?
Well, perhaps if the Redskins had been taking notes on the #AskNeal, #AskEmmert and #AskCommish debacles, they would have known that a lot can go wrong when hashtags are started by sources surrounded by controversy.
While there were initially some tweets of support, as word spread of the hashtag, Twitter began to explode with people berating the name:
when they teach the history of american fball dc will be used as an example of its zenith of brutality and senselessness #redskinspride— Joe Bernstein (@jbasher) May 29, 2014
Celebrating genocide and touchdowns #redskinspride— Crooklyn Bungler (@BrooklynJuggler) May 29, 2014
#RedskinsPride because keeping the tshirt in my closet accurate is much more important than whole races of people— bd (@IHatebd) May 29, 2014
#RedskinsPride No longer basing any facet of the team in Washington DC itself because they don't want to deal with changing the name.— Jack Selby (@StopSneetchin) May 29, 2014
my grandfather used to insist there was nothing wrong with the DC football team name. his political opinions were pretty bad. #RedskinsPride— alamo rememberer (@epmurph) May 29, 2014
#redskinspride carrying on the tradition of a racist name because the owner has daddy issues and can't give up his childhood memories— Dave H (@theballisorange) May 29, 2014
Harry Reid's office has called the campaign "a massive failure."
That's an understatement.
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