Sunday August 10th, 2014

Virginia Tech football head coach Frank Beamer took the ice bucket challenge on Thursday, a campaign to raise awareness for ALS that has gone viral. 

As the tradition now goes, the lucky participant gets doused with a bucket of ice water and then passes on the challenge to a friend. In this case, the 67-year-old passed that challenge on to Arizona Cardinals head coach and fellow Virginia Tech alum Bruce Arians. 

The list of those who have taken on the freezing cold challenge ranges from Martha Stewart to Greg Norman to Sidney Crosby.  

The Cardinals host the Texans on Saturday night, so maybe Arians will find some time on Sunday to cool down. 

- Marc Weinreich  

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