"Chevy Guy" Rikk Wilde became an overnight phenomenon after his heartbreakingly nervous presentation of the World Series MVP award to Madison Bumgarner, which included Wilde using the instant catchphrase "technology and stuff" to describe the 2015 Chevrolet Colorado.
Chevrolet is now taking that awkwardness and turning it into marketing gold, as the company is using the #TechnologyandStuff hashtag to promote the vehicle from its Twitter account.
The awkwardness is already paying dividends for the company, who says it have seen a major traffic spike on the mid-size truck's web page.
Thankfully, Wilde will now be seen as a viral marketing visionary instead of the guy who got super nervous in front of millions of television viewers.
- Brendan Maloy