Friday February 5th, 2016

Thanks to its victory in QuickBooks’ Small Business Big Game Competition, Death Wish Coffee Co. became the smallest business to have a Super Bowl commercial air during the Carolina Panthers’ and Denver Broncos’ bout in the Big Game.

The fans voted and Death Wish delivered in its ad, entitled “Storm’s a-Brewin,’” featuring a ship full of Vikings traversing turbulent waters en route to the mouth of a coffee consumer.

Serving as a metaphor for the potency of Death Wish’s cup of joe, the commercial is guaranteed to leave you wondering if the hype granted to the coffee’s strength is real. 

Watch the 30-second spot below.

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