SunTrust’s new “Hold Your Breath” Super Bowl commercial aired Sunday, as the bank began its new campaign to aid Americans dealing with financial stress.
The commercial features shots of different people holding their breath, serving as a metaphor for how financial stress can build up over time. SunTrust encourages viewers to “let go and breathe” by commercial’s end.
The Broncos opened the Super Bowl with a field goal on their first drive and took a first-quarter lead, 3–0, after the Panthers deferred the coin toss.
Check out the new SunTrust spot below.