In Quicken Loans’ Super Bowl commercial debut, the company utilizes a 60-second spot to inform the public about their new online service, Rocket Mortgage.
The opening line declares, “Here’s what we were thinking: what if we did for mortgages what the internet did for buying music, plane tickets and shoes?”
This straightforward ad further explains the convenience of online mortgages with the tagline, “Push Button, Get Mortgage.”
Airing in the first half of The Big Game between the Denver Broncos and Carolina Panthers, the spot is a smart showcase of the nation’s second largest retail home mortgage lender.
See Quicken Loans’ 2016 Super Bowl commercial below.