Did the KHL’s new team in China steal its logo from a video game?

Putting a pro hockey team in Beijing is a pretty creative idea. But what’s not creative is swiping the logo from a video game.

Dan Gartland|

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Putting a pro hockey team in Beijing is a pretty creative idea. But what’s not creative is swiping the logo from a video game.

The subreddit for Guild Wars 2 is currently up in arms over the logo for Kunlun Red Star, the newest franchise in the KHL. The team’s dragon logo sure looks a lot like the dragon logo on the cover of Guild Wars 2, doesn’t it?

One user created a side-by-side comparison that shows specific parts of the logos that are the same.

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Another user on Reddit’s hockey page points out that a different KHL team “borrowed” its logo from a concept design posted on a sports logos message board. The league should hire some better graphic designers.

Published Jun 29, 2016 | Modified Jun 29, 2016

DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).

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