Putting a pro hockey team in Beijing is a pretty creative idea. But what’s not creative is swiping the logo from a video game.
The subreddit for Guild Wars 2 is currently up in arms over the logo for Kunlun Red Star, the newest franchise in the KHL. The team’s dragon logo sure looks a lot like the dragon logo on the cover of Guild Wars 2, doesn’t it?
One user created a side-by-side comparison that shows specific parts of the logos that are the same.
Another user on Reddit’s hockey page points out that a different KHL team “borrowed” its logo from a concept design posted on a sports logos message board. The league should hire some better graphic designers.