Thursday July 21st, 2016

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Adidas made Andrew Wiggins the face of a new sneaker, the Crazy Explosive Primeknit, coupling that announcement with the unveiling of a new D Rose 7 and the USA Pride version of James Harden’s Crazylight Boost Low 2016.

Wiggins has served as a key face for adidas Basketball as of late and moving him into the forefront of a new sneaker gives him the closest thing to a signature sneaker you can get without the actual signature.

Crazy Explosive Primeknit
courtesy Adidas

The new silhouette comes in a high top full of Primeknit, an engineered yarn for flexibility and breathability, atop a full-length Boost cushioning outsole. The Boost technology—easily the brand’s premier cushioning—started in running for adidas, but entered basketball in the Crazylight and D Rose models, making the Crazy Explosive the third mainline basketball sneaker to feature the tech.

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The Primeknit allows adidas the opportunity to mix and match colors within each sneaker as much as they want.

Other features of the new sneaker include a mesh tongue, anatomical lace system to wrap the entire foot, a heel lace system with a molded heel piece and a rubber outsole that wraps up the midsole.

• Can Steph Curry's signature shoes gain traction with sneakerheads?

While unveiling the Crazy Explosive with Wiggins, newly minted New York Knick Derrick Rose unveiled the D Rose 7, first available Aug. 11. The rollout of colors that include red, gray, black, white and even a green will continue through mid-October.

D Rose 7
courtesy Adidas

The latest Rose model continues the use of Boost, tying it to a mix of Primeknit and synthetic materials that give the Rose line a look different from the rest of adidas hoops.

Crazylight Boost Low 2016 USA Pride
courtesy Adidas

Harden, who signed with adidas prior to the 2015-2016 basketball season, is still working on his own signature sneaker from adidas, so he will continue to play in the Crazylight line, which has entered 2016 with a full-length Boost outsole. The latest unveil of Harden’s USA Pride colorway for the Olympics gives us red and blue accents on a patterned white.

Tim Newcomb covers sports aesthetics—stadiums to sneakers—and training for Sports Illustrated. Follow him on Twitter at @tdnewcomb.

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