Adidas made Andrew Wiggins the face of a new sneaker, the Crazy Explosive Primeknit, coupling that announcement with the unveiling of a new D Rose 7 and the USA Pride version of James Harden’s Crazylight Boost Low 2016.
Wiggins has served as a key face for adidas Basketball as of late and moving him into the forefront of a new sneaker gives him the closest thing to a signature sneaker you can get without the actual signature.
The new silhouette comes in a high top full of Primeknit, an engineered yarn for flexibility and breathability, atop a full-length Boost cushioning outsole. The Boost technology—easily the brand’s premier cushioning—started in running for adidas, but entered basketball in the Crazylight and D Rose models, making the Crazy Explosive the third mainline basketball sneaker to feature the tech.
The Primeknit allows adidas the opportunity to mix and match colors within each sneaker as much as they want.
Other features of the new sneaker include a mesh tongue, anatomical lace system to wrap the entire foot, a heel lace system with a molded heel piece and a rubber outsole that wraps up the midsole.
While unveiling the Crazy Explosive with Wiggins, newly minted New York Knick Derrick Rose unveiled the D Rose 7, first available Aug. 11. The rollout of colors that include red, gray, black, white and even a green will continue through mid-October.
The latest Rose model continues the use of Boost, tying it to a mix of Primeknit and synthetic materials that give the Rose line a look different from the rest of adidas hoops.
Harden, who signed with adidas prior to the 2015-2016 basketball season, is still working on his own signature sneaker from adidas, so he will continue to play in the Crazylight line, which has entered 2016 with a full-length Boost outsole. The latest unveil of Harden’s USA Pride colorway for the Olympics gives us red and blue accents on a patterned white.
Tim Newcomb covers sports aesthetics—stadiums to sneakers—and training for Sports Illustrated. Follow him on Twitter at @tdnewcomb.