More women are watching the NFL this season than ever before, according to a report from John Ourand of Sports Business Journal.
The league has been subjected to a wave of negative publicity in recent months due to several domestic violence cases, including one involving former Baltimore Ravens running back Ray Rice in which video of the incident was released.
The league feared that viewership would decline in light of these incidents, according to the report.
Females now reportedly comprise approximately one-third of the NFL's viewing population after exhibiting growth trends over the last decade, the report says. Television and marketing officials have been monitoring female viewership trends during the season, according to the report.
From the Sports Business Journal:
The combined viewing numbers for all of the NFL’s TV packages this season is up 5 percent in the women 18-49 demo and 4.5 percent in the adult female demo, 18 years and older. Overall, total NFL viewership is up 5 percent, thanks largely to the launch of “Thursday Night Football” on CBS, which added a new broadcast package in prime time.