Dwyane Wade gives himself a new nickname, LeBron James calls it 'corny'

Dwyane Wade has given himself a new nickname: "WOW" (Issac Baldizon/Getty Images)

Dwyane Wade announced his new nickname, stemming from the slogan provided by his new shoe company, Li-Ning. The brand is built around the phrase "Way of Wade." LeBron James confirmed the new nickname.

"It's 'WOW,' Way of Wade," said James. "I think it's corny."

Wade ditched his old nickname "Flash" two years ago. That the new nickname comes from his own shoe company doesn't offer any appeal to the new "WOW" nickname.

The Heat's guard joined forces with Li-Ning in September 2012, and recently created the "Way of Wade" brand. From the Way of Wade official website:

"The Way of Wade is a belief system. It’s a philosophy based on the intersection of Wade’s vision and Li-Ning’s own values and mission."