It’s a great time of year to be a sports fan.

We just had a phenomenal first week of college football action, the NFL’s 2021 season starts this week and the MLB playoffs are just a few weeks away.

Another major start that all sports fans should be excited about is the official launch of the Sports Illustrated Sportsbook. We partnered with an industry leader in the betting space to create a sportsbook with users in mind first, last and always.

'Sports Illustrated' Sportsbook launches in Colorado.

Sports Illustrated Sportsbook launches in Colorado.

SI Sportsbook will first launch in Colorado, with more states to follow in the coming months. 

“We are excited about the potential to deliver our cutting-edge, proprietary sportsbook platform into the market, providing fans with a first-class betting and gaming experience,” 888 CEO Itai Pazner said. 

Sports Illustrated is the most trusted brand name in sports, and trust in the gaming space is paramount,” said Ross Levinsohn, CEO of Maven, the operator of Sports Illustrated’s print and digital assets. “The editorial, content and betting experience will reflect the integrity and ethos that SI has maintained for more than six decades.”

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What’s all this mean for our readers?

Our awesome team of writers that cover, analyze and prognosticate all things relating to sports betting and fantasy sports is getting even better thanks to the additions of Richard Johnson, college football analyst and author, and Jennifer Piacenti, NFL and MLB analyst. Johnson's College Football composite rankings is a must-read for any serious college football fan or sports bettor. 

We are so excited to share with you some of the great new features you’ll find on, like the bet finder courtesy of MetaBet, free-to-play games from Chalkline with awesome weekly prizes, and NFL and college football betting insights from our partners at Data Skrive. We want to ensure our readers have the best tools at their fingertips, with the best articles, from the best analysts.

Come join our community of betting enthusiasts that rejoice in victory and commiserate in losses. And unfortunately-yes-there will be losses. Anyone that says anything different or proclaims a 100% win rate should never be trusted. But be confident in knowing our wins will far outweigh our losses. We have the track record to prove it and all our picks are always published well in advance of the action thanks to our betting watchdog partners at SharpRank.

Live in Colorado? Take advantage of the $50 promotion when you place your first bet.

Live in Colorado? Take advantage of the $50 promotion when you place your first bet.

Win with us!

Use all the great tools at your disposal. Dive into some of our featured articles series or check out some of our betting videos. Because starting this week and carrying over to every major sport, Sports Illustrated Sportsbook will be your home for wagering and SI Betting is your headquarters for information and analysis that you can TRUST!