A representative from Kevin Sullivan Communications told Trotter the firm was hired last week.
Baylor (10-1) was ranked No. 7 in last week's Playoff committee rankings. This week's will be released Tuesday night. TCU, which also finished 10-1 in the Big 12 but lost to Baylor 61-58 in October, is ranked two spots higher at No. 5.
While most conferences have a championship game this coming weekend, the Big 12 does not, and it remains to be seen whether that will help or hinder Baylor and TCU's playoff chances. Big 12 commissioner Bob Bowlsby said on Monday the conference would present Baylor and TCU as co-champions should both teams win this weekend. Baylor hosts Kansas State on Saturday while TCU hosts Iowa State.
If Baylor and TCU are left out of the top four playoff spots, the Big 12 would then recognize the Bears' win over the Horned Frogs because displaced conference champions are guaranteed spots in the Goodyear Cotton Bowl Classic, Vizio Fiesta Bowl and Chick-fil-A Peach Bowl.
Earlier Monday, Baylor athletic director Ian McCaw said he believes the Bears have a stronger resume than the Horned Frogs.
"It is an incredible platform for us to make our case," McCaw said via ESPN. "We would be a Big 12 co-champion with a tiebreaker over TCU. It would give us three top-15-quality wins. We would have the strongest resume among those under consideration."
"The whole concept of a playoff is determining a champion on the field," McCaw said. "If it's on the merits of what was done on the field you would think if there's already been a game it should weigh heavily."
- Mike Fiammetta