Skip to main content
SI

BattleFrog becomes Fiesta Bowl's title sponsor

GLENDALE, Ariz. (AP) BattleFrog is the new title sponsor of the Fiesta Bowl. The obstacle race and outdoor fitness event organizing company was announced as

GLENDALE, Ariz. (AP) BattleFrog is the new title sponsor of the Fiesta Bowl.

The obstacle race and outdoor fitness event organizing company was announced as the title sponsor on Friday.

College Football Bracket Challenge

GET READY TO COMPETE

Pick your champion (you can change it later). We’ll email you when brackets open.

No purchase necessary. 50 U.S./D.C. 18+. Entry opens 3PM ET Dec 6, 2026 and closes 8PM ET Dec 18, 2026. Void where prohibited.See for complete details. The College Football Playoff (CFP) is not a sponsor or administrator of this contest.

The 45th Fiesta Bowl will feature two at-large teams at University of Phoenix Stadium on Jan. 2. Boise State beat Arizona 38-30 in last season's game.

The BattleFrog Obstacle Race Series is one of the nation's fastest-growing obstacle racing series and the company also teamed with ESPN for the BattleFrog College Championship, which has been renewed for season two in 2016.

Add us as a preferred source on Google

Published | Modified