Snoop Dogg's Brand Gin & Juice Named Sponsor of Arizona Bowl

Aug 23, 2023; Phoenix, Arizona, USA; Snoop Dogg performs at Talking Stick Resort Amphitheatre.
Aug 23, 2023; Phoenix, Arizona, USA; Snoop Dogg performs at Talking Stick Resort Amphitheatre. / Diannie Chavez/The Republic / USA TODAY

There's a new sponsor in the world of college football bowls: Snoop Dogg.

The legendary rapper's name will now be seen everywhere in bowl season as the unveiling of the new Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop was announced on Monday, via Yahoo! Sports' Ross Dellenger. This is the first time a celebrity's name has graced the title of a bowl game.

Dr. Dre and Snoop's alcohol brand is now the first alcoholic company to sponsor a college football bowl. Gin & Juice will likely be sold at the game since bowl games allow alcohol sales. Gin & Juice was just established this year in order to commemorate the 30th anniversary Snoop's debut album Doggystyle.

The Arizona Bowl was previously sponsored by Barstool Sports for three seasons.

On top of being the sponsor of the bowl, the 52-year-old is also expected to be in the broadcast booth during the game. He will also participate in pre-game activities and potentially perform his music.

The Snoop Dogg Arizona Bowl will kick off on December 28 at 4:30 p.m. ET.


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Madison Williams

MADISON WILLIAMS

Madison Williams is a Staff Writer on the Breaking & Trending News Team at Sports Illustrated, where she has covered the entire sports landscape since 2022. She specializes in tennis, but covers a wide range of sports from a national perspective. Before joining Sports Illustrated, Madison worked with The Sporting News. She hails from Augustana College and completed a Master’s in Sports Media at Northwestern University. Madison is a dog mom and an avid reader.