Introducing the 2014 Nike Hyperdunk
The highly coveted 2014 Nike Hyperdunk will be released on July 16. The Hyperdunk series has remained popular with fans and players for the past six years, and this installment raises the bar. The design team of Leo Chang, Eric Avar and Peter Fogg has created a lightweight, flexible and cushioned basketball shoe that fits all-around players like Paul George, the lead endorser of this version.
Possibly the most versatile basketball shoe out there, the Hyperdunk is capable of withstanding pounding on asphalt and on the gym floor. With Nike's Hyperfuse construction surrounding the upper, and its very few layers, the shoe promises a comfortable fit and plenty of breathing room. The Flywire technology, which premiered back in 2008, returns to secure the midfoot and adjust to the natural motion of your foot.
The midsole is comprised of Lunarlon, which is a combination of lightweight materials and bouncy-ball-like rubber. If you're someone with a heavy foot, like a Manu Ginobili, whose foot tore through a shoe this season, this will prove dividends as Nike puts extra lift in your step. Before Lunarlon debuted in 2008, Designer Kevin Hoffer and Avar presented a prototype running shoe sole to colleagues.
“We had an immediate ‘wow!’ reaction,” says Hoffer. “It was a real breakthrough to have such great cushioning – a running-on-pillows feel – in such a lightweight shoe.”
Nike is the most revered shoe company on the hardwood. The Hyperdunk has garnered lots of exposure around the league as a reliable basketball shoe. In 2013, 80 players wore the Hyperdunk. Past endorsers of the shoe include LeBron James, Kobe Bryant, Kyrie Irving and Chris Bosh. Look for the Hyperdunk all over the court in this summer's FIBA Championship.
Lunarlon cushioning features a soft, yet resilient, foam core that is encased within a supportive foam carrier for lightweight, ultra-plush cushioning, springy response and support. Flywire technology consists of strategically placed filaments that function like cables on a suspension bridge and offer support precisely where it’s needed.
Within the Hyperdunk family is the Air Max Hyperdunk, which is a slightly bulkier design with strap and Air Max cushioning.