By Brendan Maloy
May 16, 2014

zxflux600 (via @adidasoriginals/Instagram)

Adidas unveiled its new ZX Flux model earlier this year to much acclaim, with the shoe maker touting how clearly graphics could be printed on the shoe's one-piece upper. Now, they're backing up that claim in the most awesome way possible.

This August, Adidas will release an app for iPhone and Android that will allow customers to take photos with their phones that can then be printed on shoes and purchased.

As Adidas said during the product unveiling, the possibilities here are truly limitless. This app will likely produce a lot of awesome, one-of-a-kind shoes (and a lot of weird looking shoes with pictures of babies on them).



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