By Nicole Conlan
May 30, 2014

Chicago Blackhawks v Los Angeles Kings - Game Three

Brand Keys recently released the results of their study on the most loyal hockey fan bases. Loyalty can be a point of pride for many sports fans -- it means you stick with what you love through good times and bad. It also makes you more susceptible to buying stuff with your team's logo on it, which is why Brand Keys was really interested in getting this data.

Whether you think fan loyalty is brag-worthy or an awful symptom of the rampant consumerism perpetrated by sheeple in our society, here are the results of Brand Keys' study:

Top 5

1. Chicago Blackhawks

Los Angeles Kings v Chicago Blackhawks - Game Five

2. New York Rangers

Pittsburgh Penguins v New York Rangers - Game Three

3. Boston Bruins

Detroit Red Wings v Boston Bruins - Game Five

4. San Jose Sharks and St. Louis Blues


5. Pittsburgh Penguins, Detroit Red Wings, and Philadelphia Flyers

Screen Shot 2014-05-29 at 3.13.30 PM

And in case you want to know who the least loyal hockey fans are:

Bottom 5

30. New York Islanders

Philadelphia Flyers v New York Islanders

29. Columbus Blue Jackets

Chicago Blackhawks  v Columbus Blue Jackets

28. Phoenix Coyotes and Winnipeg Jets

San Jose Sharks v Phoenix Coyotes

27. Buffalo Sabres

Carolina Hurricanes v Buffalo Sabres

26. Tampa Bay Lightning

Edmonton Oilers  v Tampa Bay Lightning

[Brand Keys via Forbes]

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