Kobe Bryant Is Using LeBron's Cramps To Help Sell His Sports Drink

(Harry How/Getty Images) With all of social media abuzz with hot takes on LeBron James cramps, Kobe Bryant decided to jump into the fray by pushing his own

(Harry How/Getty Images)

With all of social media abuzz with hot takes on LeBron James cramps, Kobe Bryant decided to jump into the fray by pushing his own sports drink, Body Armor, and calling for an end to Gatorade's sideline hegemony.

Also on Extra Mustard: Twitter Ruthlessly Mocks LeBron's Cramps

Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS.#AthletesChoice 2 much on the line for cramping#UpgradeYourSportsDrink @drinkbodyarmor#AthletesFirst

Because a lack of sports drink variety is the most pressing issue facing college athletes today.