Rory McIlroy celebrates British Open win with epic selfie

Rory McIlroy dialed it up a notch when he took a selfie with the Claret Jug.

Golfers' "selfies" with tournament championship trophies have become a trend lately -- Michelle Wie took one just a few weeks ago after winning the U.S. Open.

But Rory McIlroy dialed it up a notch when he took a selfie with the Claret Jug — and a whole bunch of fans. Getty Images photographer David Cannon captured the moment and posted it on Twitter.

McIlroy held on Sunday for a dominating, wire-to-wire win at Hoylake. Oh, and he helped his dad cash in big time, too.