Soccer players given their weight in beer for winning Europa league

Spanish soccer team Sevilla FC won the UEFA Europa league title last season and as a reward for its victory the players received their weight in Cruzcampo beer.

Spanish soccer team Sevilla FC won the UEFA Europa league title last season and as a reward for the victory the players received their weight in Cruzcampo beer.

Lionel Messi's hometown bans children named 'Messi'

.@JoseReyes_19, Iborra, @GrzegKrychowiak y Beto, en la báscula de @Cruzcampo #MiPesoEnCruzcampo pic.twitter.com/UIRkIhNExb

— Sevilla Fútbol Club (@SevillaFC) September 9, 2014

The team's nutritionist probably doesn't consider this to be the greatest promotional tie-in of all time, but otherwise it's hard to find fault with over a hundred pounds of beer, a.k.a. the greatest prize in all of sports.

BYU unveil patriotic helmets vs. Houston

[Lookit]

- Brendan Maloy