Soccer players given their weight in beer for winning Europa league
Spanish soccer team Sevilla FC won the UEFA Europa league title last season and as a reward for the victory the players received their weight in Cruzcampo beer.
The team's nutritionist probably doesn't consider this to be the greatest promotional tie-in of all time, but otherwise it's hard to find fault with over a hundred pounds of beer, a.k.a. the greatest prize in all of sports.
- Brendan Maloy