Uber honors Derek Jeter with numbers on top of car icons

Thursday September 25th, 2014

Derek Jeter is not playing baseball next year. You may have heard. And Advertisers are jumping at each and every chance to commemorate Jeter's final days as a professional baseball player. The latest is Uber, the car service-hailing app.

It seems like Uber is only doing this in New York, so users in, say, Houston aren't getting random Jeter tributes.

ROSENBERG: Keith Olbermann overdoes it with comments on retiring Derek Jeter​

Earlier this week, Gatorade, having already crafted a two-minute commercial with Jeter, replaced its "G" logo on the coolers in the Yankee dugout with a No. 2.

The Yankees are also selling game used Jeter socks for $409 apiece. 

- Dan Gartland

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.