A few weeks ago, the Atlanta Hawks Twitter account started adding a "w" to its name each time the team extended its winning streak, but now that the team has pushed its run to 17 straight, the account has run up against the social media site's character limit.
Instead of admitting defeat, the social media team decided to get creative by moving the H over to the avatar.
While the new name could use some kerning, the Hawks definitely deserve an A (or a W) for effort.
As if skirting the rules of Twitter is not enough celebration for 17 consecutive wins, the Hawks also made a chipmunk-inspired remix of DJ Khaled's stadium anthem "All I Do Is Win" to mark the occasion.
The Hawks modified avatar grabbed the attention on their upcoming opponents the Portland Trail Blazers, who let them know they might be able to help.
The Hawks Twitter team was not concerned.
- Brendan Maloy