Hawks have to bend the rules of Twitter for winning streak

The Atlanta Hawks Twitter account started adding a "w" to the team's name each time the team extended its winning streak a few weeks ago, but now that the team has pushed its run to 17 straight, the account has run up against the social media sites character limit.

A few weeks ago, the Atlanta Hawks Twitter account started adding a "w" to its name each time the team extended its winning streak, but now that the team has pushed its run to 17 straight, the account has run up against the social media site's character limit.

Instead of admitting defeat, the social media team decided to get creative by moving the H over to the avatar.

@ATLHawks #HawksHeadline greatest January ever!! pic.twitter.com/ofH7P3rroN

— Dimitri Marko (@DimitriMarko11) January 29, 2015

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While the new name could use some kerning, the Hawks definitely deserve an A (or a W) for effort. 

As if skirting the rules of Twitter is not enough celebration for 17 consecutive wins, the Hawks also made a chipmunk-inspired remix of DJ Khaled's stadium anthem "All I Do Is Win" to mark the occasion.

After our 17th straight win, DJ Khaled has a new version of his song: https://t.co/LDHFLUyYdO

— Atlanta Hawks (@ATLHawks) January 29, 2015

The Hawks modified avatar grabbed the attention on their upcoming opponents the Portland Trail Blazers, who let them know they might be able to help.

Hey @ATLHawks, we're looking into that character limit issue for you. Could potentially have it fixed by tomorrow night.

— Portland Trail Blazers (@trailblazers) January 29, 2015

The Hawks Twitter team was not concerned.

@trailblazers pic.twitter.com/JYXX25AsFt

— Atlanta Hawks (@ATLHawks) January 29, 2015

[Lookit]

- Brendan Maloy