Watch Richard Branson wipe out as a bowling ball at the Bulls game

Virgin Group founder Richard Branson was used as a bowling ball by the Chicago Bulls' Benny The Bull during Wednesday night's regular-season finale against the Atlanta Hawks.

Virgin Group founder Richard Branson was used as a bowling ball by the Chicago Bulls' Benny The Bull during Wednesday night's regular-season finale against the Atlanta Hawks.

Hilariously, Branson—who seemed pretty fired up for the opportunity—wiped out at the end. He only got two pins, though.

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Branson, a noted thrill seeker, reportedly refused to wear a helmet.

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The Bulls won 91–85 at the United Center to clinch the Eastern Conference's third playoff seed.

[h/t @_MarcusD_]

- Mike Fiammetta