LeBron James and his SpringHill Entertainment company have signed a production deal with Warner Bros. to develop movies, TV shows and digital content for the studio, Warner Bros. announced on Wednesday.
James created SpringHill Entertainment with his business partner, Maverick Carter. The company is behind the television show Survivor's Remorse, of which James is an executive producer.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Kevin Tsujihara, the chairman and CEO of Warner Bros. “The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere.”
James recently showed off his acting skills in the Judd Apatow-directed and Amy Schumer-written movie Trainwreck, for which he is getting rave reviews.
In January, SpringHill Entertainment announced that it is making a game show.
- Molly Geary